Today’s Aujourd’hui reports that in a 160 person study sponsored by the Blue, White Heart label (Bleu, Blanc, Coeur), one of the 80 participants eating a flax-based diet lost 14 kg (which would be comparable to app 30 pounds).
The principal of this study is to provide easily obtainable food at major grocery stores which assures products derived from animals nourished with flax. As for the ‘forbidden fruits’? No surprise here: Pizza, cookies, any oils except olive oil. in the study, the quantity of food consumed was also limited by dieticians, so without knowing the size of daily portions, it would be hard to estimate whether this is the kind of diet that might translate to supersize American portions.
What is interesting about this product line ‘ Bleu, Blanc Coeur’ is an attempt to create a product, which unlike the organic foods department, would be priced competitively against other brands.
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